Developing a Product Blog for Infineon Technologies
I led the creation of our department’s product blog and community forum: two spaces designed to help audiences connect with our work and receive technical support. I managed a global team to develop the site itself while rolling up my sleeves to write, edit and design blog content. Additional work included:
Developing a custom style guide and editorial calendar to streamline publishing
Writing and editing blog posts with strong CTAs to boost clicks and keep readers engaged
Designing infographics, cover images, and social media posts to enhance visibility and shareability
I enjoy balancing big-picture strategy and collaboration with the creativity of writing and design to shape interactive digital spaces.