Developing a Product Blog for Infineon Technologies
One of my primary roles as a Digital Marketing Specialist for Infineon IR HiRel, a global semiconductor manufacturer, is developing an online blog for my department and cultivating a user forum space.
The blog’s CTAs, often calling on readers to download application notes or visit product pages, have garnered a significant amount of clicks, with viewers staying on the webpage longer than the average viewer.
I have especially enjoyed exercising my creativity by designing infographics, cover images and social media posts to accompany the articles.
Here’s an example of a blog post I wrote to promote a product launch:
I design SEO-trackable graphics to accompany each blog post:
I write and design LinkedIn posts for our team to promote the blog:
